An opportunity brief
An agreed area and target profile, with research criteria and reasons for including each opportunity.
← Nexum Intelligence
PROSPECT BY NEXUM
Pilot in planningFor independent estate & letting agencies
Find the opportunity. Progress the conversation.
Prospect brings property opportunity research, a clear campaign brief and organised follow-up into one proposed service. The initial direction is managed campaign delivery, with software developed from what the work proves.
THE PROPOSED OFFER
Know what
you would receive.
A proposed managed campaign service to help agencies identify relevant property opportunities and follow them through.
Campaign preparation
Relevant messaging and a proposed contact approach, with permitted data and contact routes checked before use.
Follow-up and reporting
A clear record of responses, next actions and outcomes. Instructions and revenue are tracked when evidenced.
AN ILLUSTRATIVE CAMPAIGN BRIEF
A useful opportunity
has a reason behind it.
An example of the proposed approach, using a fictional agency. No live campaign or resulting instruction is claimed.
THE BRIEFOne agency.
One agency.
One agreed area.
A clear target.
An independent agency wants relevant conversations with property owners in an agreed local area.
- Research question
- Which properties match the agency’s brief, and what evidence makes them relevant?
- Opportunity note
- Record the source, date, fit and unanswered questions. A signal is a starting point for research.
- Contact approach
- Check the permitted contact route, agree appropriate messaging and record responses.
- Follow-through
- Assign a next action and date. Measure conversations and instructions separately.
HOW IT WORKS
A clear next step.
At every stage.
Adam will review your agency, area and objective, then contact you to discuss fit. Scope, data sources, delivery capacity and a written quote are agreed before any campaign starts.
- 01
Define the brief
Agree the area, target customer and outcome the agency wants to pursue.
- 02
Prepare the campaign
Review research, contact routes and messaging before activity begins.
- 03
Progress and learn
Track responses and follow-up; review what led to useful conversations.
BEFORE YOU GET IN TOUCH
Your questions.
Clear answers.
PROSPECT
Discuss a campaign.
Adam will review your agency, area and objective, then contact you to discuss fit. Scope, data sources, delivery capacity and a written quote are agreed before any campaign starts.
AH
Adam HendersonFounder · Nexumadam@nexumhq.co.uk